REAL RESULTS
Before and After
SH Cream +
$44.95
Sale price
$44.95
Regular price
$40.00
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SH Cream +
- Covers Redness, Acne & Dark Circles Instantly
- Sweat- and Rainproof during 24H+
- Looks Like Real Skin, 100% Invisible
SHADE FINDER
Find your shade in two questions.
No guesswork. Answer two quick questions and we'll match you to one of six shades — then let you compare it against its closest neighbour before you commit.
QUESTION 1 OF 2
Compare your skin to a blank sheet of paper.
QUESTION 2 OF 2
Look at the veins on the inside of your wrist. What colour do they look?
How to apply?
1. Prep your skin
Apply moisturizer to create a smooth, even base.
2. Apply to target areas
Dispense a small amount and dab onto dark circles, redness, acne, or blemishes.
3. Blend seamlessly
Use your fingertips to gently blend until it looks like real skin.
4. Build if needed
Add a little more on problem areas for extra coverage, while keeping a natural finish.
Will it look obvious?
No. SoftenedHeart uses adaptive pigments that match your skin tone, making it invisible on the skin. It looks like your skin, just clearer.
What is it?
Concealing Cream+ is designed for men that instantly covers redness, acne and dark circles. Blends seamlessly into your skin for a natural, undetectable finish.
Shipping and Return
We offer FREE Worldwide Shipping!
Due to the influx of orders from our ongoing sale, there will be a slight delay in dispatch. Rest assured, all orders will be shipped within a 24-48 hour timeframe. Depending on your geographic location, the delivery may take approximately 6-12 business days.
Although we offer shipping to all countries, a few islands are excluded from our delivery area. If your country is available during checkout we ship to your country. We also provide standard international tracked shipping at no additional cost on all orders.
Triple Guarantee
This product is eligible for our Triple guarantee
30-day money back
Wrong shade? Free swap
Lost package? Free replacement
See return page for our conditions and rules
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What other Men are saying
★★★★★ — Mark K. | Verified Purchase
"What I love most is how natural it looks, no one can tell I’ve given my face a subtle makeover. And with the option to test and find your perfect shade, you’re always spot on."
★★★★★ — Lewis P. | Verified Purchase
I work late hours. This means I have dark circles from time to time. My wife doesn't like them that much haha, she bought me this, works great! 👍🏼
★★★★★ — Marcus T. | Verified Purchase
"Great product! Last very long 🙌"
invisble coverage for men
SH Cream adapts to your skin tone for invisible coverage that hides dark circles, redness, and blemishes. Lightweight, long-lasting, and made for men’s skin with a Shade Match Guarantee.
Dermatologically Tested
Formulated with skin-friendly ingredients that are safe for daily use.
Made with skin-friendly ingredients
Made with mineral pigments and nourishing components, free from harsh chemicals.
100% Vegan and cruelty free
Never tested on animals and free from animal-derived ingredients.
Frequently asked questions
Do you need the sponge to apply it?
No — fingertips work fine!
How much coverage does it actually give?
Light-to-medium. It hides dark circles, redness, and blemishes while keeping your skin looking natural.
Is it okay for sensitive skin?
Yes — we have skin-friendly, non-comedogenic, "free from harsh chemicals," safe for daily use including sensitive skin.
What if I choose the wrong shade?
Our Shade Technology helps SH Cream adapt naturally to your skin tone, and you can use the shade quiz to find your best match before ordering. Still not right? You’re covered by our 100% Shade Match Guarantee we’ll send you a new shade or give you a full refund, no questions asked.
How long does it last?
The formula is lightweight but long-lasting, staying in place for up to 24 hours. Perfect for work, social events or nights out.
Is it waterproof?
SH Cream is water-resistant, meaning it holds up against sweat, light rain, and daily activity. For full waterproof protection (like swimming), re-application may be needed.